Organized by Sing Tao Daily, the "Sing Tao Service Awards" launched since 2006, aims to recognize the commitment of local enterprises providing finest products and professional services. Assessment criteria include brand awareness and value, market position, creativity, credibility and the ability to establish and maintain a competitive advantage in the industry. All awards were voted by the public and the panel of judges. Hong Yip was honored to receive "Sing Tao Service Awards" for twelve consecutive years to demonstrate its service excellence recognized by the public and media.